Sr. Marketing Manager
Company Name:
PinPoint Solutions
Sr. Marketing Manager
COMPANY:
Our client is a $4 billion, publicly traded global leader in the development and manufacture of packaging products. The company offers multiple materials and structure options to produce premier packaging for food, personal care, medical, pharmaceutical, electronics, industrial, chemical, agribusiness, automotive, construction, and other consumer goods applications. Founded in the mid 1800's the company today employs over 17,000 associates in 60 facilities located in 11 countries across the globe.
POSITION
Summary:
The Marketing Manager will strategically manage all business aspects of a $150mm packaging business with four major customer segments. This role has P&L responsibility for the business and will set the commercial strategy/vision for segment while working in a matrix with other business stakeholders (finance, operations, etc). Reporting to the Director of Marketing the position will manage a team of 2 (Product Manager, Pricing Analyst).
MAJOR
Responsibilities:
Strategy
Development & ownership of short, medium and long term strategy for the business including:
Innovation/product pipeline
Customer targets
Financial objectives
Defining Differentiation/Value Proposition
Competitive Analysis
Develop tactical plan with clear details on how strategy will be realized
Cultivate strong customer relationships
Support new capital initiatives and support of data presentations
Evaluate and understand global capabilities and global trends
Business Support
Understands and can clearly articulate the brand
Co-lead, support and drive regular value added customer interactions at the customer location
Own processes, business support systems, data validity and accuracy across tools
Champion strategy and support across functions and market segment to ensure that action is taken in support of company
Development of value proposition/selling support materials
Develop and execute education and training tools
Develop Product-specific selling collateral in collaboration with Marketing Communications
Collaborate with Sales, Service, Ops and R&D to develop customer specific strategies/game plans and capacity needs
Provide a clear strategy and creating understanding of:
Commercial guidance on business we want and business we do not want. Respond quickly to new opportunities with go/no go, providing decision rational to stakeholders
Customer/market needs & challenges
Pricing
Provide guidance to pricing teams on strategic pricing decisions, utilizing knowledge of market pricing and economic analysis of our own business.
Develop & Manage ongoing contract adherence and strategy
Lead proactive development of bid pricing and contract negotiation pricing/terms.
Promotion
Define promotional activities and pipeline for products, based on strategy, including tradeshows and promotional materials
Lead and execute all aspects of business development strategy for new/emerging technologies or products
Develop and lead industry relationships (OEM, trade associations, etc.)
Product Portfolio and Innovation
Manage spec portfolio, working with R&D to manage to appropriate number of products, balancing operational efficiency/complexity vs. customer needs
Own marketing due diligence as part of stage gate projects
Lead preparation and planning for innovation sessions and customer specific relationships/growth initiatives
Lead 'flow' of projects through commercialization, creating alignment across stakeholder in sales, R&D, Ops to improve speed to market
Own new product development initiatives
QUALIFICATIONS
Education - A four- year college degree is required with an emphasis on marketing, economics, business administration, finance, or chemical engineering preferred; an MBA is preferred
A minimum of 5 years of commercial experience in packaging, plastics, films, paper, chemicals, or another relevant area
Strong financial acumen, ability to translate market and product drivers to impact on revenue, profit and margin.
COMPETENCIES
Commercial Orientation - Generates new commercial opportunities in own area, creating profit making initiatives applying discipline risk and return criteria
Customer Focused - Continually takes action to add value to customer/market, utilizing a customer perspective to create win-win impacts
Product/Market Knowledge- Generates ideas through broader understanding of company technologies, materials, markets, products, packaging machinery and external market and competitive awareness. Has intimate understanding of rational behind material use and associated properties and is able to effectively articulate use of such knowledge in stakeholder discussions
Collaborative and able to Influence- Promotes cooperation with the team and between team, capitalizing on unique capabilities of each team and individual
Results Orientation- Demonstrates the ability to take calculated risks with high standards on quality of work
Interpersonal Effectiveness- Makes decisions that balance the needs, priorities and viewpoints of the overall organizational strategy. Manages conflicting strategies, cross -functional priorities and customer issues effectively
LOCATION: Appleton WIEstimated Salary: $20 to $28 per hour based on qualifications.
PinPoint Solutions
Sr. Marketing Manager
COMPANY:
Our client is a $4 billion, publicly traded global leader in the development and manufacture of packaging products. The company offers multiple materials and structure options to produce premier packaging for food, personal care, medical, pharmaceutical, electronics, industrial, chemical, agribusiness, automotive, construction, and other consumer goods applications. Founded in the mid 1800's the company today employs over 17,000 associates in 60 facilities located in 11 countries across the globe.
POSITION
Summary:
The Marketing Manager will strategically manage all business aspects of a $150mm packaging business with four major customer segments. This role has P&L responsibility for the business and will set the commercial strategy/vision for segment while working in a matrix with other business stakeholders (finance, operations, etc). Reporting to the Director of Marketing the position will manage a team of 2 (Product Manager, Pricing Analyst).
MAJOR
Responsibilities:
Strategy
Development & ownership of short, medium and long term strategy for the business including:
Innovation/product pipeline
Customer targets
Financial objectives
Defining Differentiation/Value Proposition
Competitive Analysis
Develop tactical plan with clear details on how strategy will be realized
Cultivate strong customer relationships
Support new capital initiatives and support of data presentations
Evaluate and understand global capabilities and global trends
Business Support
Understands and can clearly articulate the brand
Co-lead, support and drive regular value added customer interactions at the customer location
Own processes, business support systems, data validity and accuracy across tools
Champion strategy and support across functions and market segment to ensure that action is taken in support of company
Development of value proposition/selling support materials
Develop and execute education and training tools
Develop Product-specific selling collateral in collaboration with Marketing Communications
Collaborate with Sales, Service, Ops and R&D to develop customer specific strategies/game plans and capacity needs
Provide a clear strategy and creating understanding of:
Commercial guidance on business we want and business we do not want. Respond quickly to new opportunities with go/no go, providing decision rational to stakeholders
Customer/market needs & challenges
Pricing
Provide guidance to pricing teams on strategic pricing decisions, utilizing knowledge of market pricing and economic analysis of our own business.
Develop & Manage ongoing contract adherence and strategy
Lead proactive development of bid pricing and contract negotiation pricing/terms.
Promotion
Define promotional activities and pipeline for products, based on strategy, including tradeshows and promotional materials
Lead and execute all aspects of business development strategy for new/emerging technologies or products
Develop and lead industry relationships (OEM, trade associations, etc.)
Product Portfolio and Innovation
Manage spec portfolio, working with R&D to manage to appropriate number of products, balancing operational efficiency/complexity vs. customer needs
Own marketing due diligence as part of stage gate projects
Lead preparation and planning for innovation sessions and customer specific relationships/growth initiatives
Lead 'flow' of projects through commercialization, creating alignment across stakeholder in sales, R&D, Ops to improve speed to market
Own new product development initiatives
QUALIFICATIONS
Education - A four- year college degree is required with an emphasis on marketing, economics, business administration, finance, or chemical engineering preferred; an MBA is preferred
A minimum of 5 years of commercial experience in packaging, plastics, films, paper, chemicals, or another relevant area
Strong financial acumen, ability to translate market and product drivers to impact on revenue, profit and margin.
COMPETENCIES
Commercial Orientation - Generates new commercial opportunities in own area, creating profit making initiatives applying discipline risk and return criteria
Customer Focused - Continually takes action to add value to customer/market, utilizing a customer perspective to create win-win impacts
Product/Market Knowledge- Generates ideas through broader understanding of company technologies, materials, markets, products, packaging machinery and external market and competitive awareness. Has intimate understanding of rational behind material use and associated properties and is able to effectively articulate use of such knowledge in stakeholder discussions
Collaborative and able to Influence- Promotes cooperation with the team and between team, capitalizing on unique capabilities of each team and individual
Results Orientation- Demonstrates the ability to take calculated risks with high standards on quality of work
Interpersonal Effectiveness- Makes decisions that balance the needs, priorities and viewpoints of the overall organizational strategy. Manages conflicting strategies, cross -functional priorities and customer issues effectively
LOCATION: Appleton WIEstimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
